Amazon Prime Day 2025 Breaks Records in India: Unmatched Sales, Sign-Ups, and Regional Reach

Amazon India’s Prime Day 2025 has officially become the most successful edition of the event to date, setting new benchmarks in sales, regional participation, and product launches. With a massive 70% of new Prime sign-ups coming from Tier 2 and 3 cities, this year’s event marked a significant expansion of Amazon’s reach beyond major metros.

During the three-day shopping festival, orders peaked at over 18,000 per minute, representing a more than 50% increase over Prime Day 2024. The event also saw record-breaking participation from small and medium businesses (SMBs), with over 68% of selling SMBs coming from non-metro cities.

“This Prime Day has been a celebration of value, speed, and unmatched deals,” said Akshay Sahi, Head of Amazon Prime, India & Emerging Markets. “Thanks to our investments in infrastructure and our delivery partners, we delivered faster than ever before.”

📈 Key Highlights from Prime Day 2025:

• Sales & Seller Performance
• Record sales volume with more units sold than any previous Prime Day in India.
• Over 30% YoY increase in SMB sales.
• Brands like Akshayakalpa Organic, Atomberg, and Puma saw significant growth.

Customer Behavior & Category Trends

• Smartphones saw double-digit YoY value growth; premium segment (>₹30,000) grew by 60%, driven largely by Tier 2+ cities.
• Consumer electronics and wearables were among the fastest-growing categories.
• Home & kitchen, fitness equipment, and furniture saw exponential demand, with some categories witnessing over 10X growth.
• Apparel, cosmetics, luxury fragrances, and K-Beauty brands also saw up to 7X growth.
• Amazon Fresh recorded its highest-ever order volume, with 90% of growth from Tier 2 and 3 cities.

🛍️ Top-Selling Products and Brands

• Amazon Fire TV Stick HD, Xiaomi QLED TVs, Kindle Paperwhite, and AI-powered laptops topped tech categories.
• Health & nutrition brands like whey protein and organic groceries saw major upticks.
• Rising brands such as Uppercase, Nasher Miles, Giva, and Swarovski dominated the luggage and jewelry segments.

🚚 Amazon Air & Delivery Excellence

With the help of Amazon Air, now operating in 12 Indian cities, Amazon provided record-speed deliveries. Same-day delivery volumes hit an all-time high, enabled by infrastructure upgrades and a ₹2,000 crore investment in operational capacity.

🎬 Entertainment and Engagement

Prime Video delivered an entertainment bonanza, premiering 17 titles in the lead-up to Prime Day. Key highlights include:

• Panchayat Season 4, the biggest launch in the show’s history.
• The Traitors, Amazon’s largest unscripted original, streamed in 88% of India’s pin codes.
• Global blockbusters like Heads of State, and Korean & Japanese dramas received strong pan-India viewership.

💳 Payments & Affordability

• EMI purchases soared, with No Cost EMI accounting for 90% of those transactions.
• Amazon Pay ICICI Bank credit card usage grew by 1.4X, especially in Tier 2 and 3 towns.
• Amazon Business saw 3X more registrations and 7X growth in bulk orders.

🧪 New Services

Amazon India also used the occasion to launch diagnostic services in six cities, offering home sample collection and rapid test results under Amazon Medical.

🔑 Why Prime Membership Is Growing

Prime members get access to:

• Unlimited Same-Day and Next-Day deliveries
• Early access to sales like Prime Day
• Premium entertainment on Prime Video
• Ad-free music and podcasts
• Prime Reading & Prime Gaming perks
• 5% unlimited cashback with Amazon Pay ICICI cards

Conclusion:

Amazon Prime Day 2025 has not only broken previous sales records but also marked a pivotal moment in deepening e-commerce adoption in India’s heartland. With explosive growth across categories, regional markets, and digital engagement, this Prime Day sets a new bar for online retail in India.